New Delhi: One other model finds itself in a soup over an commercial, this time it’s the tyre manufacturing main CEAT Ltd. The Mumabi-based firm acquired backlash from former union minister and BJP MP from Karnataka Anant Kumar Hegde who raised an objection stating that the advert harm ‘Hindu sentiments’.
The commercial that includes Bollywood megastar Aamir Khan discourages individuals from bursting crackers on the roads. Whereas, Hegde applauded the advert for elevating consciousness towards bursting crackers on streets, it additionally sought firm’s consideration to the “drawback of roads being blocked within the identify of Namaz and noise emitted from mosques throughout Azan.”
The letter written to Ceat’s MD and CEO Anant Vardhan Goenka on October 14, tells the tyre firm that the advert has created unrest among the many Hindus, and hoped that the organisation will respect the “Hindu sentiment”.
The letter accessed by Zee Information reads: “Your organization’s latest commercial wherein Aamir Khan advises individuals to not hearth crackers on the streets is giving an excellent message. Your concern to public points wants applause. On this regard, I request you to handle yet another drawback confronted by individuals on roads, i.e., blocking roads within the identify of Namaz on Fridays and different necessary festive days by Muslims.”
READ FULL TEXT HERE:
Pricey Shri Goenka, Your organization’s latest commercial wherein Amir Khan advising individuals to not hearth crackers on the streets is giving an excellent message. Your concern to public points wants applause. On this regard, I request you to handle yet another drawback confronted by individuals on roads, i. e., blocking roads within the identify of Namaz on Fridays and different necessary festive days by Muslims. It’s a quite common scene in lots of Indian cities the place Muslims block busy roads and carry out Namaz. At the moment, automobiles like ambulances and firefighter automobiles are additionally struck in visitors inflicting grave losses.
I additionally request you to focus on the problem of noise air pollution in your adverts. Each day, loud noise is emitted from mikes organized on the highest of mosques in our nation when Azan is given. That sound is past the permissible limits. On Fridays, it’s extended for some extra time. It’s inflicting nice inconvenience to individuals affected by totally different illnesses and taking relaxation, individuals working in numerous institutions and academics educating in lecture rooms. Truly, this listing of victims may be very lengthy and only some are talked about right here.
As you might be very eager and delicate in the direction of the issues confronted by most people and also you additionally belong to the Hindu group, I’m certain you possibly can really feel the discrimination executed to the Hindus since centuries. These days, a bunch of Anti-Hindu actors all the time harm the Hindu sentiments whereas they by no means attempt to expose the incorrect doings of their group. Due to this fact, I kindly request you to take a cognizance of this explicit incident the place your organization’s commercial has created an unrest among the many Hindus. I hope in future your group will respect the Hindu sentiment and won’t harm it instantly or not directly by any means. Thanks and Joyful Deepavali!
This comes simply days after the backlash confronted by Fabindia for its advert marketing campaign wherein it used a Urdu phrase “Jashn-e-Riwaaz” to explain the pageant of Diwali. Fabindia subsequently needed to withdraw its commercial and clarified that the phrase was meant to rejoice Indian traditions and never solely the pageant of Diwali.
Additional, the but to be launched Diwali assortment has nor been renamed “Jhilmil si Diwali”.