Indian athlete Neeraj Chopra’s success on the ultimate day of the 2020 Tokyo Olympics has turned the observe and discipline star right into a family identify throughout the nation.
Securing the first-ever Olympic Gold medal for India in a observe and discipline occasion, javelin thrower Chopra’s sensational on-field efficiency has translated seamlessly right into a digital phenomenon, making the 23-year-old athlete massively well-liked on social media.
Because the day on which Neeraj received the Olympic Gold, his inventory has skyrocketed on social and digital media. In accordance with a report by analysis consultancy agency YouGov SPORT, Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most talked about’ athlete globally on Instagram through the 2020 Tokyo Olympics.
These numbers additionally symbolize a whopping 1401% and 2055% enhance in his mentions from separate authors on-line, respectively. Because of this, Neeraj Chopra’s attain on social and digital media has reached a staggering 412 million, spanning a number of geographies over the world. These numbers have mixed to take the athlete’s social media valuation to a complete of INR 428 crores.
The athlete, who’s supported and managed by JSW Sports activities, has created inroads into mainstream industrial success because of his performances on the sector, and his rising reputation off of it.
In accordance with the report by YouGov SPORT, Neeraj Chopra’s whole interactions on social media since bagging the Gold medal have risen to 12.79 million, at a price of 86.3%. A key issue within the elevated engagement on the athlete’s profile has been the regular enhance in his video views, which is recorded at 4.05 million, almost thrice the typical for an elite Indian athlete on social media.
The javelin thrower can be presently eclipsing established worldwide cricketers like KL Rahul and Rishab Pant by way of whole interactions and general attain on social media. Naturally, the variety of account followers for Chopra has additionally seen a swift upswing, together with his Instagram following now recorded at 4.4 million, representing a 2297% enhance in his followers.
(With ANI inputs)