The launch of the iPhone 17 series is anticipated to be in early September 2025. Rumors suggest that the announcement will kick off a busy month for Apple, with the company focusing heavily on its new iPhone lineup. The initial leaks suggest that the first half of September will be significant for Apple product releases.
Mark Gurman of Bloomberg and Forbes have indicated that September 9th is the likely date for the iPhone 17 series unveiling. A notable addition to the lineup will be the iPhone 17 Air, taking the place of the iPhone 16 Plus. The other models will receive specification upgrades.
Tentative Timeline for the iPhone 17 Series:
August 26: Event announcement by Apple is expected.
September 9: Launch event featuring iPhone 17 series, new Apple Watch models, and other products.
September 12: Pre-orders for iPhone 17, iPhone 17 Air, and iPhone 17 Pro begin.
September 16: iOS 26 stable update rollout for iPhone 11 and newer devices.
September 19: The iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max become available for purchase.
This schedule is based on Apple’s previous launch timelines and reports from various media sources.
Beyond iPhones: What Else is Coming?
The September event is not solely dedicated to iPhones. It is anticipated that the Apple Watch Series 11, Apple Watch Ultra 3, the latest AirPods Pro, Apple TV 4K, and the HomePod (3rd Gen) will also be showcased.
Furthermore, there is anticipation of an additional event in October, where Apple is expected to introduce the new MacBook Pro and iPad Pro models equipped with the M5 chip.