In a bid to democratize tourism, Uttar Pradesh Tourism is rolling out a comprehensive awareness program for homestays and bed-and-breakfast operations. This people-centric strategy aims to turn homeowners into hospitality pros, fueling economic empowerment in remote areas.
The campaign’s toolkit boasts expert-led seminars, DIY guides, and a statewide helpline, all designed to navigate the nuances of starting a homestay. Highlights include grants up to ₹5 lakh for infrastructure, free branding, and integration into UP’s tourism circuit.
Tourism officials project exponential growth, drawing parallels to successful models in Kerala and Himachal. With Uttar Pradesh’s vast cultural tapestry—from Buddhist trails in Sarnath to adventure in Chitrakoot—homestays fit perfectly, offering immersive stays at budget prices.
Digital savvy is key: participants get listed on a new app with VR tours and reviews. The drive also prioritizes hygiene, cultural sensitivity training, and insurance tie-ups for peace of mind.
As global tourism eyes India, UP’s timing is impeccable. This initiative not only creates livelihoods but preserves traditions, ensuring villages thrive. Watch for pilot successes in key districts, paving the way for a homestay boom that reimagines travel in the heartland.