Cross-state admiration is pouring in for Uttar Pradesh’s digital overhaul of Ayushman Bharat, prominently featured at Bhubaneswar’s two-day Chintan Shivir. Organized by NHA with Odisha’s support, the forum assessed PM-JAY progress and shared cutting-edge practices.
UP’s innovations in digital outreach and beneficiary empowerment stole the show. From tackling hospital search hurdles to real-time query support, the state’s efforts have transformed access. Ayushman Saarthi app leads the charge, followed by the chatbot’s 15,000+ resolutions and Sampark’s 600 OPD bookings—42% by over-50s.
IEC campaigns, notably the engaging superhero comics, are weaving health literacy into popular culture, reaching families effectively. These steps have yielded tangible gains: heightened awareness, streamlined processes, and increased uptake.
As deliberations wrapped, UP emerged as a beacon of digital health innovation, motivating peers. This event signals a collaborative push towards a tech-savvy, inclusive national health framework.