Motherhood reshaped Neha Marda’s world, steering the popular TV star from sets to startups. Her personal care brand ‘Fitku’ was born from a post-pregnancy body odor crisis that tested her limits, a story she boldly pitched on ‘Shark Tank India’.
Neha didn’t mince words: ‘After delivery, body odor crept in, unresponsive to anything I tried. For an actress, it was confidence-crushing.’ This sparked rigorous research, culminating in Fitku’s standout alum roll-on deodorant – heritage fitkari, upgraded for today’s demands with proven safety and results.
From solo struggle to shared solution, Neha’s brand now targets women worldwide. ‘It’s my story packaged for you,’ she told the panel, underscoring its postpartum-friendly formula. The Sharks dissected early hype, questioning if celebrity leverage overshadowed product quality – a debate Neha met with sales data.
Neha’s TV tenure sparkles with ‘Saath Nibhaana Saathiya’ debut, heartfelt performances in ‘Ghar Ek Sapna’ and ‘Mamta’, epic portrayal in ‘Devon Ke Dev Mahadev’, and dazzling steps in ‘Jhalak Dikhhla Jaa 8’.
Fitku exemplifies entrepreneurial alchemy, converting personal vulnerability into a marketable marvel. Neha’s odyssey highlights how women can disrupt industries born from lived experiences, fostering a community around practical, empathetic innovation.