The streets of downtown Santiago came alive with the spirit of the 2026 Chinese New Year (Year of the Horse) as the CMG Spring Festival Gala’s promo video premiered for the first time. Attracting massive crowds, the event blended local enthusiasm with authentic Chinese festivity, spotlighting the holiday’s infectious joy.
The video’s debut on the central stage screen was a triumph, its tranquil yet exhilarating scenes of holiday rituals halting passersby in awe. Dynamic music and vivid portrayals of family bonds and new beginnings created an immersive experience, prompting locals to rave about the traditions’ emotional depth.
Many described it as a window into China’s soul, igniting interest in practices like Spring Festival reunions. As the most talked-about segment, it propelled the event’s success and reflected Chinese New Year’s surging footprint in South America.
Looking ahead, this unveiling foreshadows a spectacular 2026 CMG Gala, poised to unite global viewers in celebration. Such initiatives not only entertain but strengthen cross-cultural ties, proving the timeless appeal of traditions rooted in hope and togetherness.