As Delhi prepares for the February 1 Union Budget reveal, the BJP has unveiled a sweeping promotion plan to amplify its impact across India’s diverse landscape. This isn’t mere publicity—it’s a calculated effort to educate and engage citizens on the government’s economic roadmap.
Spanning 15 pivotal days from February 1 to 15, the Budget Promotion Campaign 2026 will feature 150 press conferences nationwide. Top leaders, including Union ministers and chief ministers, will break down the budget’s pillars: robust investments, inclusive growth measures, and resilience-building strategies.
Leveraging the power of social media, the party will partner with influencers for bite-sized, visually compelling content like reels that demystify allocations for jobs, infrastructure, and welfare. This youth-focused digital thrust complements town halls and media ops for holistic coverage.
Tarun Chugh leads the charge, backed by a star-studded team of Saroj Pandey, Srikant Sharma, GVL Narasimha Rao, Gopal Krishna Agarwal, and others. Their role: to weave the budget into a tapestry of national progress.
The timing is impeccable, with the Economic Survey 2025-26 projecting a 7.0% GDP uptick driven by internal strengths despite external pressures. Finance Minister Nirmala Sitharaman’s ninth outing sets a historic tone. Through this campaign, BJP aims not just to inform, but to inspire confidence in India’s trajectory toward sustained prosperity.