China Media Group’s 2026 Spring Festival Gala emerged as a worldwide sensation, amassing 677 million viewers by midnight Monday. This extravagant affair wove together age-old customs, state-of-the-art effects, and international collaboration for a truly immersive celebration.
Breaking down the data: digital views soared to 13.5 billion. The CMG app alone delivered 578 million, exceeding 2025 by 53.39 million. These figures highlight the event’s digital dominance.
Youth engagement jumped to 43.7% – a solid 10% gain – attracting a vibrant new audience.
Worldwide reach expanded with broadcasts on 4,000 international networks (37.95% up) and 87.29 million CGTN social views (20% growth). Under the banner ‘Galloping Horse, Unstoppable Momentum,’ it symbolized relentless progress, sharing festive cheers and cultural insights globally.
As the curtains closed, the gala stood tall as a symbol of unity, innovation, and the timeless spirit of the Spring Festival.