Artificial intelligence is transforming music production, but at what price? National Award winner Swanand Kirkire warns that songs are losing their staying power faster than ever, a direct fallout from tech-driven acceleration.
In detailed remarks, Kirkire described AI’s pervasive influence: from lyric generation to full track assembly. ‘Production will become even faster,’ he predicted. ‘Everyone’s using AI for music creation. It’s unpredictable, but undoubtedly thrilling.’
He framed this as a worldwide reckoning for the music sector, where volume trumps longevity. The real test lies in preserving songs’ emotional pull amid the deluge of content. Kirkire, ever the optimist, believes these shifts could foster groundbreaking artistry.
Demonstrating his forward-thinking approach, Kirkire co-composed the soundtrack for ‘Bandwale’ on Prime Video with Ankur Tewari. This venture into web series music signals his embrace of new mediums, even as he cautions against losing music’s soul to technology.