Top executive mobility rocks spirits giant Radico Khaitan as COO Amar Sinha resigns, citing personal grounds, to lead Allied Blenders and Distillers as MD. The February 18 development from New Delhi signals strategic realignments in India’s liquor landscape.
Sinha, with deep roots at Allied (ex-BDA) as former CEO and Executive Director, stepped into Radico’s COO role in March 2017. His contributions bolstered efficiency and market presence. In a gracious exit statement, he hailed his journey: ‘Grateful for the board’s faith and colleagues’ partnership in our growth story,’ planning to wrap up by March end.
Contextually, Radico navigated turbulence with ‘Trikal’ whiskey’s launch and swift recall last May. Backlash centered on the premium brand’s (₹3,500-4,500) label – a serene face with closed eyes and circular tilak-like mark, likened to divine imagery offending devotees.
Radico affirmed ‘Trikal’s Sanskrit-inspired meaning of timelessness, but prioritized societal harmony via internal review, pulling the plug. This joins their portfolio of Magic Moments, 8PM, and acclaimed Rampur Single Malt, reinforcing premium ambitions.
Sinha’s pivot exemplifies talent fluidity fueling competition. Radico’s board faces the task of backfilling a key role, vital for sustaining trajectory in a sector eyeing exports and luxury segments. Watch for ripple effects on market shares and innovations ahead.