In Jaunpur’s villages, cow dung is fueling dreams of financial freedom. NRLM-backed self-help groups of 150-300 women across 15+ units are producing export-quality lamps, pots, and decor, with a Dubai-bound deal sealing their breakthrough.
Gone are the days of uncertain local sales. An exporter’s commitment means steady four-rupee payments per item and doorstep collections. From five quintals daily, production eyes seven, projecting 6,000 rupees monthly per woman—a poverty-busting windfall.
Jitendra Kumar, District Self-Employment Officer, praises the model’s sustainability. NRLM’s focus on empowering ‘didis’ via firm market ties creates enduring income, amplifying family welfare.
Group founder Sunidhi started small in 2020 with 10 members and 1.1 lakh aid. Thrift—10 rupees saved daily—amassed three lakhs, launching 15 teams into gobar crafts. The export tie-up means zero market worries.
Usha of Devi group transitioned from domestic drudgery to entrepreneur with 1.25 lakh support. Lamp-making now offers reliable 6,000-rupee earnings, validating NRLM’s transformative reach.
This Jaunpur phenomenon blends tradition with trade, eco-crafts with empowerment. As these women conquer Dubai markets, they pave the way for nationwide replication, proving rural India holds untapped entrepreneurial fire.