China’s premier New Year extravaganza, the 2026 Spring Festival Gala, has redefined broadcasting success. By February 17 morning, domestic platforms logged 23.063 billion views for CMG’s production, up 37.3% from 2025. Television’s live share climbed to 79.29%, a 13-year high, with 325 million average per-minute viewers and over 400 million online at peak.
New media platforms set a new standard at 16.207 billion views, a 49% leap, blending live and on-demand seamlessly. Social media lit up with 1,939 trends and 27.12 billion readership. Internationally, 85-language coverage achieved 2.309 billion views and 843 million videos, growing 32.85% and 43.61%.
From Beijing’s grand stage to screens worldwide, the Gala fostered joy and connection, cementing its legacy as the world’s most-watched annual event.