Quality is the new mantra for India’s ascent to developed nation status by 2047, Union Minister Piyush Goyal affirmed Monday. In his virtual address to the landmark National Quality Conclave organized by DPIIT and QCI, Goyal championed PM Modi’s ‘Zero Defect, Zero Effect’ ideal as the blueprint for progress in Amrit Kaal.
Dismissing a consumer-only role, Goyal envisioned Brand India as a beacon of reliability and superiority. Critical to this is hitting $2 trillion exports in 6-7 years, with equal shares from merchandise and services, all benchmarked against global excellence.
Strategic FTAs—nine pacts with 38 advanced countries covering two-thirds of global GDP and trade—promise booms in textiles, leather, footwear, and medicines. But these gains demand sustained high standards from Indian firms.
India’s labor advantages remain underutilized in world trade, Goyal observed. He rallied industry to harness market openings and enforce identical quality for local and overseas sales, phasing out the outdated dual-system mindset.
This quality imperative marks a transformative era. By aligning production with global best practices, India can build enduring competitive edges, realize Viksit Bharat, and claim its rightful place among economic superpowers.
