Picture this: India’s e-commerce arena doubling to $280-300 billion by 2030, up from $120-140 billion. Boston Consulting Group’s insightful report lays out this ambitious roadmap, driven by innovation and inclusivity.
Don’t count out offline retail—it’s expanded 13-14% yearly for four years straight. Enter the era of harmonious channels, where every second offline shopper leverages online for pre-purchase homework.
From 300 million online buyers today to 440 million in 2030, with 30% rural roots, the growth story is nationwide.
E-retail eyes $75-85 billion at 16-18% CAGR; e-services, $45-55 billion at 20-22%. Over 12,000 surveyed consumers affirm this trajectory.
The new normal? Frictionless transitions: digital hunts to store buys, store inspirations to app checkouts—all powered by convenience and credibility.
Women embrace online strongly—66% value its privacy, ease, and 24/7 autonomy.
‘Consumers curate experiences fitting their diversity and maturity,’ says BCG’s Kanika Sanghi. ‘Democratizing online means brands must prioritize safe, simple interactions everywhere.’
Quick commerce’s 100%+ CAGR normalizes on-demand shopping, hiking repeat buys. Social and chat variants surge 40-45%.
Game-changer: Rs 100 crore revenue for online brands in 7 years, not 11. India’s e-commerce is sprinting towards world leadership.