Empowerment takes flight in Gwalior as Meenakshi Nagar leverages PMEGP to soar from homemaker to global exporter. This scheme’s support—a Rs 7 lakh loan plus Rs 1.75 lakh subsidy—kickstarted her cow dung-based herbal puja product line, embodying self-reliance and job generation.
Marketing MBA in hand, Meenakshi drew from her father-in-law’s wisdom: cows offer more than milk; their dung holds entrepreneurial promise. She rears three cows for raw material, crafting pure incense sticks, havan kits, vermicompost, and more—rivalling chemical pollutants with natural purity.
Annual earnings top Rs 20 lakhs, with 20 employees (women-centric) and products in departmental stores citywide. Exports to Canada, Nigeria signal rising stardom. Holi prep includes herbal gulal, but growth demands bigger premises via new loans.
Meenakshi’s odyssey showcases sustainable development: honoring tradition, boosting economy, protecting environment. PMEGP proves pivotal in turning local visions into national and international successes.