JLR India to Cut Prices on Luxury SUVs Due to GST 2.0 Implementation

In response to the government’s GST 2.0, Jaguar Land Rover (JLR) India has announced price reductions on its luxury vehicles. Starting September 9, 2025, customers will benefit from the complete pass-through of GST cuts. This initiative is part of GST 2.0, which seeks to stimulate demand in both the mass and premium automotive sectors. The upcoming GST 2.0, effective from September 22nd, simplifies the tax structure and is expected to reduce prices on passenger vehicles significantly. The new structure will see notable price drops for JLR’s SUVs: Range Rover, Defender, and Discovery. The price reduction will be substantial, ranging from ₹4.6 lakh to ₹30.4 lakh for the Range Rover, ₹7 lakh to ₹18.6 lakh for the Defender, and ₹4.5 lakh to ₹9.9 lakh for the Discovery. This reduction is due to the removal of various tax slabs. The reduced taxes will lead to lower car prices, potentially decreasing prices by 5-10%. Rajan Amba, MD of JLR India, noted that the simplified GST structure is beneficial for the industry and customers. He added that it will increase confidence in the luxury market in India. The timing of GST 2.0, just before the festive season, is considered ideal for boosting sales. Experts suggest that decreasing prices will also improve consumer sentiments and attract more customers with more attractive loan options. It is expected that the sales of passenger vehicles will increase by 1%. JLR is joining the likes of Audi, Mercedes-Benz, BMW, and Lexus, which are also offering tax benefits to their customers.