Maruti Suzuki’s SUV Offensive: 8 New Models to Boost Market Dominance

In a significant strategic pivot, Maruti Suzuki has announced plans to introduce eight new SUV models within the next five to six years, aiming to bolster its presence and recapture its former market leadership. This aggressive expansion will bring the company’s total model count to 28. Toshihiro Suzuki, President of Suzuki Motor Corporation, highlighted the intensifying competition within India’s automotive sector and recognized the goal of achieving a 50 percent market share as a formidable challenge. Maruti Suzuki’s share has declined from over 51% in FY19 to around 39% in the first half of the current fiscal year. The company’s strategy involves a multi-pathway approach, encompassing electric, hybrid, and CNG vehicles, to meet the varied demands of Indian consumers. This expansion is supported by an investment of Rs 70,000 crore by FY30-31 and an increase in production capacity to 40 lakh units annually.