From conservative savers to bold investors: that’s the story of Indian women today. Equirus Wealth’s report details how equity mutual funds’ portfolio share soared to 32% over five years, up from 10%, as fixed deposits halved to 20%.
Alternative avenues like PMS and AIFs rose from 3% to 7%. In volatile times, 75-90% hold steady, bypassing panic exits, while 55% capitalize on dips with targeted buys.
AI adoption is cautious—35-50% shun it or confine it to basics. Surveying 55,000 women and 100+ advisors, the findings spotlight a shift to holistic, goal-driven diversification over traditional silos.
‘Indian women are awakening to strategic financial mastery,’ asserts Ankur Punj, MD-Business Head at Equirus. AI enhances but doesn’t supplant rigorous processes and instinct.
‘Buckets’ frame portfolios around real-life needs: safety nets, growth engines, quick cash, and heirlooms. Risk views have broadened to inflation, goal gaps, liquidity hurdles, and succession risks.
With such trends, women’s rising influence could turbocharge India’s mutual fund sector and personal wealth trajectories.