Hrithik Roshan and Jr. NTR’s dance face-off in ‘War 2’ is highly anticipated, generating excitement from the North to the South. Aditya Chopra aims to amplify this buzz, and his strategy doesn’t involve releasing the song beforehand. Instead, the plan is to compel audiences to watch the film in theaters, utilizing the song as a key element to draw them in. This is a classic Aditya Chopra tactic, successfully employed in the past.
The strategy of incorporating songs directly within the film has previously worked well. For example, the song ‘Kamli’ from ‘Dhoom 3’ featuring Katrina Kaif was a hit, as was the song ‘Kajra Re’ from ‘Bunty Aur Babli,’ which garnered positive reactions in theaters. The dance performances by Amitabh Bachchan, Aishwarya Rai, and Abhishek Bachchan were also highly praised. Aditya Chopra understands that the Hrithik and Jr. NTR song could be a significant asset for the film.