The film, starring Fahadh Faasil and Vadivelu, initially struggled at the box office. It failed to even earn 1 crore on its opening day and had a lifetime collection of only 7.7 crore rupees. The film’s limited reach in theaters was a setback. However, its release on OTT platforms has transformed its fortunes. The film is now receiving widespread praise, a rare occurrence for a film that didn’t perform well in theaters. As viewers discover the film, interest in watching it grows. Those wanting to watch can enjoy it on Netflix.
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Box Office Underperformance, OTT Triumph: Decoding the Success of ‘Maareesan’
