Marking a milestone in Hindi television, Ekta Kapoor’s legendary ‘Kyunki Saas Bhi Kabhi Bahu Thi’ turns 20. Airing from 2000 to 2008, this epic chronicle of love, loss, and legacy drew families to their TV sets every evening, becoming a household name.
The plot wove through the Virani family’s trials: Savitri’s quest for control, Tulsi’s sacrifices, and Mihir’s undying loyalty. Innovative elements like double roles and resurrection twists kept audiences guessing, while lavish wedding sequences became viewing rituals.
Ekta Kapoor pioneered the daily soap boom, employing thousands and boosting Star Plus’s dominance. The serial’s dialogues, like ‘Yeh kissa Sirf Zindagi Ka Hissa’, entered pop culture lexicon. It mirrored societal shifts, addressing dowry, infertility, and inter-generational conflicts head-on.
Streaming revivals have introduced it to millennials, sparking TikTok trends and memes. On this anniversary, Ekta reflects on its journey from script to sensation. ‘Kyunki Saas Bhi Kabhi Bahu Thi’ endures as a mirror to Indian emotions, celebrating 20 years of unparalleled storytelling.