NTR Jr. Funds His Own Publicity for ‘War 2’ Release

With the release of ‘War 2’ approaching, the producers, Yash Raj Films, are adopting a restrained approach to promoting the film’s stars, Hrithik Roshan and NTR Jr. The decision means the actors will not be heavily featured in pre-release promotional activities. NTR Jr., however, is proactively managing his own media presence. Sources reveal he has taken the initiative to secure media coverage, understanding that the film’s producers have a distinct marketing plan. His team is currently exploring different avenues to maximize his visibility. This self-funded approach to publicity mirrors his strategy during the promotion of Rajamouli’s ‘RRR,’ where he invested heavily to gain international media attention.