What started as a whisper of excitement has roared into a full-blown celebration for Prabhas’ ‘The Raja Saab’. Devoted fans across the Telugu states elevated movie promotion to sacred levels, conducting flower-adorned pujas on oversized posters days before the premiere.
From Kurnool’s dusty squares to Hyderabad’s high-rises, the rituals captivated onlookers. Women in traditional attire offered coconuts, while men burst firecrackers post-puja. The collective energy was palpable, with chants of ‘Jai Prabhas’ echoing late into the night.
This horror entertainer, bankrolled by TG Vishwa Prasad, features Prabhas as a man confronting ghostly legacies. With a star-studded cast including Yogi Babu for comic relief, it’s tailored for family audiences during the festive season. Teasers hint at groundbreaking visuals, raising expectations sky-high.
Online, the trend exploded with user-generated content, from puja montages to fan art. Industry watchers hail it as the ultimate grassroots marketing, rivaling paid campaigns. Prabhas’ enduring appeal, forged in epic sagas, continues to mobilize millions.
As D-day approaches, theaters report sold-out advance bookings. This fan-orchestrated spectacle signals ‘The Raja Saab’ isn’t just a film—it’s a movement poised to dominate 2024’s box office landscape.