Ekta Kapoor chose Valentine’s Day to ignite Bollywood’s romantic frontier, proclaiming ‘Heer Raanjha’ with a mesmerizing motion poster that flooded social feeds. This bold move spotlights her commitment to timeless love narratives that resonate deeply.
Sajid Ali, Imtiaz Ali’s brother and ‘Laila Majnu’ helmer, takes directorial reins once more. Ekta’s share declared: ‘Certain love sagas are immortal – echoing from Laila-Majnu into Heer-Raanjha’s embrace.’
Balaji Motion Pictures (Shobha and Ekta), alongside P Films (Preeti Ali), produce, with Imtiaz presenting. The 2018 ‘Laila Majnu’ defied initial box-office odds, earning cult status through its Kashmir grandeur, folk-inspired plot (Majnu as Kaise Bhatt), and viral tracks.
Avinash Tiwari and Tripti Dimri’s magnetic pull fueled its legacy, sparking sequel wishes. They’ve shared screens before but never led together – until potentially now.
‘Heer Raanjha’ taps into this demand, blending heritage with modernity. Ekta’s strategic drop leverages Valentine’s romance hype, positioning the film as essential viewing. With a proven team, it eyes reclaiming the magic of slow-burn love stories in a fast-paced industry.