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July 28, 2021

The Chhattisgarh

Beyond The Region

Fujitsu makes use of ‘Made in Japan’ label to achieve competitiveness in India’s premium laptop computer market

Fujitsu Tuesday launched two high-end notebooks in India, with a transparent intention to tell apart its merchandise by means of the “Made in Japan” label and its Takumi design philosophy. The Japanese firm is bringing two notebooks to India, certainly one of which weighs 878 grams and has a standard laptop computer kind issue.
“There’s a season to justify the positioning of the merchandise,” Takeshi Okuma, President & CEO, Fujitsu shopper computing restricted, tells indianexpress.com over a video name. “This can’t be made anyplace else aside from Japan,” he stated.
Okuma says since Fujitsu’s premium notebooks are designed and engineered in Japan, the manufacturing too is being achieved domestically. “Japan has essentially the most superior manufacturing know-how and that’s why we select to fabricate these two new merchandise there,” he provides.
The UH-X has a 13.3-inch FHD anti-glare IGZO panel show and in addition boasts noise-canceling microphones.
Fujitsu is coming to the Indian market by itself and has a tie-up with Amazon the place the primary two notebooks will go on sale on July 26. Lenovo has a 51 per cent controlling stake in Fujitsu’s private pc enterprise. Again in 2017, the 2 corporations introduced that they, together with the Improvement Financial institution of Japan, are making a three way partnership generally known as Fujitsu Shopper Computing Ltd. Notebooks launched by the brand new entity carry the Fujitsu model identify.
Initially, Fujitsu will promote two premium notebooks in India however steadily it plans to extend the portfolio relying on the demand for the UH-X convertible 2-in-1 and UH-X skinny and light-weight, that are priced at Rs 86,990 and Rs 80,990, respectively. Each laptops are powered by Intel’s newest eleventh processor. Fujitsu has partnered with Flex for after-sales providers in India.
“We’re prioritising high quality and Takumi craftsmanship over simply the fee,” Okuma replied when requested whether or not the “Made in Japan” labeling continues to be a marker of high quality for shoppers in 2021.

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