Bollywood’s megastar Amitabh Bachchan is all in for ‘Grow Here, Connect Here’ – a dynamic campaign accelerating India’s digital skills agenda. Spearheaded by Skills Minister Jayant Chaudhary at the India AI Impact Summit 2026, it spotlights Skill India Digital Hub (SIDH), the go-to platform connecting over 15 million learners to cutting-edge opportunities.
What makes SIDH revolutionary? It’s an AI-smart, mobile-centric hub integrating government schemes with job-relevant courses. Personalized advice, verified credentials, QR biodata, secure e-KYC, and 21-language accessibility make it a game-changer for diverse users – from career-curious students to skill-upgrading pros and ambitious entrepreneurs.
Chaudhary highlighted the urgency: India’s navigating AI-driven changes, and universal upskilling is key to thriving. Bachchan’s star power will propel the message nationwide, encouraging registrations through social media blasts, app integrations, and QR touchpoints.
Vibrant campaign creatives celebrate India’s mosaic: young dreamers, empowered women, career climbers, innovators, and differently-abled trailblazers. It shatters barriers by unifying info silos, building trust, and democratizing prospects.
This is more than promotion – it’s a blueprint for an empowered, adaptable workforce. ‘Grow Here, Connect Here’ embodies the shift to lifelong education, positioning India as a skilled, sovereign force in the global arena. Bachchan’s endorsement could spark a skilling renaissance.