The Ministry of AYUSH is paving the way for a transformative alliance as AYUSH Export Promotion Council (AYUSHExcil) and Zepto Limited ink an MoU in New Delhi on January 28. Focused on building a seamless digital backbone, the partnership will champion verified AYUSH medicines and wellness products across authenticated online avenues.
Presided by Union AYUSH Minister Prataprao Jadhav, with Secretary Vaidya Rajesh Kotecha present, the document will be signed by Chairman Anurag Sharma and Co-Founder Kaivalya Vohra. Integrating Ayurveda’s timeless wisdom with today’s quick commerce dynamism, it will fortify the sector’s digital footprint, consumer reliability, and commercial outreach.
Highlights include curating an exclusive AYUSH storefront on Zepto for direct, trustworthy access. Promotion of AYUSH Quality Mark compliance ensures top-tier authenticity. Targeted onboarding of MSME AYUSH firms into digital realms by AYUSHExcil. Shared campaigns for consumer enlightenment on product veracity and ethical consumption. Plus, joint ventures in disseminating credible, AYUSHExcil-endorsed educational content via Zepto.
This venture equips AYUSH innovators to harness India’s digital commerce surge, delivering nationwide access to premium, verified products. It advances the Ministry’s goal of global AYUSH prominence in health paradigms, resonating with Digital India, ease-of-business enhancements, and Make in India ethos, driving holistic growth.