The BJP is employing a digital strategy in Bihar to promote its development work ahead of the upcoming assembly elections. The party’s IT wing launched the ‘Modi Mitra Digital Yodha Abhiyan’ at a function in Patna. This initiative seeks to create a network of digital volunteers, with a target of ten thousand in each constituency, to highlight the accomplishments of Prime Minister Modi and the NDA government. According to party leaders, the campaign will strengthen the BJP’s relationship with the public and is a significant digital platform for public awareness.
BJP’s Digital Push in Bihar: ‘Modi Mitra’ Campaign Aims to Connect with Voters
