Forget sugar-laden sweets – Bhagalpur, Bihar, is going millet-mad this Holi. Enter Priyanka Soni, the ‘Millets Mahila’ whose bajra malpuas are the hottest ticket for festival feasts, attracting order frenzies from across the district.
In a market rife with adulterated festive foods, Priyanka’s solution shines: malpuas from wholesome millets that even diabetics can devour. Her home-based unit is swamped, signaling a shift towards nutritious celebrations.
Backed by PMFME’s 1.17 lakh loan, she expanded into 60 millet marvels – think idli, halwa, khichdi, and creamy kheer. These versatile items make millets a daily staple, not just a novelty.
‘PM Modi’s women empowerment drives have been game-changers,’ Priyanka enthuses. The scheme’s holistic support – finance, tech, business aid – has formalized countless micro units since 2020.
Integral to Atmanirbhar Bharat, PMFME champions ‘Vocal for Local’ by nurturing food enterprises. Priyanka’s triumph showcases its power to foster self-reliance and health-focused innovation.
As Holi colors the skies, her millet malpuas color plates with goodness. This is entrepreneurship at its finest: blending culture, health, and empowerment for a brighter future.