Nestled in Uttarakhand’s Rudraprayag district, women from self-help groups are crafting a safer Holi with homemade herbal colors. Produced in villages such as Jawari, Kumoli, Maykoti, Medanpur, and Ukhimath, these natural wonders are now available at district markets, bazaars, and the development bhawan, drawing crowds seeking toxin-free fun.
Consumers are increasingly alarmed by chemical colors’ side effects, prompting this timely venture. ‘Priced at just 25 rupees per packet, our all-natural colors ensure no skin issues,’ enthused Sangita Kaparwan. Monica Kaparwan added, ‘We’ve used family flowers and veggies to create high-demand organic colors—no chemicals involved.’
Empowered by National Rural Livelihood Mission and Rural Training Institute sessions, the women masterfully derive hues from spinach (green), turmeric (yellow), beets (pink/red), and marigolds (saffron). Their efforts promote self-reliance while discouraging harmful dyes.
Trainer Bhupendra Rawat observed, ‘Building on previous workshops, these women are fulfilling Holi’s herbal surge through widespread stalls—people are done with chemicals.’ Director Anup Kumar outlined the institute’s role: ‘We deliver training for sustainable livelihoods, spotlighting festival innovations like these.’
Beyond commerce, this movement strengthens women’s economic independence and advocates for eco-friendly traditions. With Holi on the horizon, Rudraprayag invites all to choose these vibrant, healthful colors, celebrating heritage in harmony with nature.