Amid rising AI ambitions, India’s film producers are raising alarms over a proposed policy that could hand their intellectual property to tech firms on a platter. The Indian Motion Picture Producers’ Association (IMPPPA) has petitioned the government to abandon the ‘hybrid copyright licensing framework’ for AI model training.
This contentious setup would greenlight use of cinematic treasures, musical hits, and artistic outputs without owners’ nods, a red line for IMPPPA. Their January 19 letter, born from broad consultations, labels it outright rejectable.
The creative economy faces existential threats: sustainability hinges on ironclad rights. Globally, consensus grows that content creators deserve consent, transparency, and pay— not exploitation masked as innovation.
From U.S. courtrooms to European directives, unauthorized AI ingestion draws fire. Limited exceptions exist but safeguard market-driven licenses, a lesson for India.
Here, piracy’s shadow looms large, siphoning revenues and confidence. Enforcing rights is arduous; imagine amplifying vulnerabilities via AI.
IMPPPA stresses deterrence via penalties to nudge companies towards fair pacts. Robust laws unlock voluntary licensing, fueling AI growth sans creator squeeze.
Advocating fortified protections with innovation-friendly policies, the association charts a pragmatic course. This isn’t anti-tech—it’s pro-balance.
As debates heat up, IMPPPA’s voice amplifies the creative sector’s imperative: protect today to prosper tomorrow in the AI age.