Instagram is testing a brand new ‘Collab’ characteristic on the platform that may let customers collaborate with one another whereas sharing new Feed Posts and Reels. With Instagram Collab, customers can invite different individuals/accounts to “present up as a collaborator” on new Posts and Reels.
If the opposite person accepts the invitation, each the accounts concerned will seem on the Submit or Reel and the identical may even be shared to followers of each the accounts. The characteristic makes it simpler for influencers and content material creators to share Posts and Reels that they make in collaboration with others.
With the brand new characteristic, when two customers collaborate on a brand new Submit or Reel, one in all them will put up it on their feed/account whereas the opposite will get to share the Submit/Reel. Instagram additionally mentions that the characteristic will enable each events to see the shared suggestions on the put up.
The brand new Collab characteristic is at present being examined in simply two international locations, Indian being one in all them. The characteristic may even initially be obtainable to a small share of customers through the testing interval, so when you don’t see it instantly obtainable in your account, you’ll have to watch for the full-scale rollout of the characteristic.
How does Instagram’s ‘Collab’ characteristic work?
The working of the brand new characteristic is reasonably easy. Customers merely observe the identical steps that they’ve at all times adopted to share a brand new Submit or Reel. Within the ultimate share display, nevertheless, customers can select the “Tag Individuals” choice and invite a collaborator to the put up by selecting the ‘Invite Collaborator’ choice.
Customers can now seek for an account and add it as a collaborator. Observe that the opposite account may even should be eligible for the ‘Collab’ characteristic and might want to settle for your invite. As soon as the opposite account has accepted the collaboration invite, will probably be added to the tag display and in addition famous within the put up’s header.