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IPL 2022: THIS company comes on board as new principal sponsor for Chennai Super Kings

IPL 2022: THIS firm comes on board as new principal sponsor for Chennai Tremendous Kings | Cricket Information

Chennai: Two and three wheeler tyre producer TVS Eurogrip on Tuesday stated it has related to four-time IPL winner Chennai Tremendous Kings, owned by The India Cements Ltd, to be its principal sponsor for the following three years.
Chennai Tremendous Kings and TVS Eurogrip would launch a sequence of initiatives to have interaction the big fan base of CSK throughout the nation. The partnership for the following three years (2022-2024) would additionally give TVS Eurogrip the visibility on the entrance of CSK’s yellow jersey, an organization assertion stated.
The worth of the TVS Eurogrip-CSK partnership was upwards of over Rs 100 crore, sources within the know stated. It’s for the primary time a significant TVS Group firm was signing up as a principal sponsor, the sources instructed PTI.
Welcoming our associate with (p)journey! #WhistlePodu for an incredible journey collectively @TVSEurogrip! _#Yellove _
— Chennai Tremendous Kings – Masks P_du Whistle P_du! (@ChennaiIPL) November 23, 2021
“TVS Eurogrip is delighted to affiliate with Chennai Tremendous Kings. The jersey branding and sponsorship will improve consciousness and recognition for our Eurogrip model identify and visible identification”, TVS Srichakra Ltd, executive-vice president (gross sales and advertising and marketing) P Madhavan stated.
“We sit up for co-creating thrilling experiences for commerce and our clients with this affiliation. We see nice synergies between the manufacturers and are assured that this partnership will profit each CSK and TVS Eurogrip”, he added.
TVS Srichakra Ltd, are the makers of TVS Eurogrip model, considered one of producers of two, three-wheeler and off-highway tyres to serve each home and abroad markets. TVS Srichakra Ltd, is without doubt one of the flagship corporations of the TVS Group.
TVS Srichakra Ltd has manufacturing amenities in Madurai and Rudrapur (Uttarakhand) with a manufacturing capability of over 3 million tyres a month.
On the affiliation with TVS Eurogrip, Chennai Tremendous Kings Cricket Ltd, CEO, Ok S Viswanathan stated, “we’re delighted to have TVS Eurogrip as our principal sponsor and we welcome them to the Tremendous Kings’ household. It’s going to be an thrilling part for us. We imagine that this partnership will assist us construct on the long-lasting relationship with the followers”.
Chennai Tremendous Kings beat Kolkata Night time Riders within the IPL 2021 remaining to win their fourth IPL title in October.

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