The Chhattisgarh

Beyond The Region

Meesho, MX Participant to Free Fireplace, the highest apps in India for 2021: App Annie report

Indians spent a mean of 4.7 hours in entrance of their cell phone in 2021 with apps comparable to Instagram, YouTube, MX TakaTak, Meesho, Free Fireplace and Ludo King popping out on high in numerous classes, in response to App Annie, a high cellular app analytics analysis agency.
App Annie’s ‘State of Cellular’ 2021 checked out numerous classes of apps, downloads, client spending for customers the world over, and in India, on their cellphones. Right here’s a take a look at the highest factors within the report, together with the main apps in India, throughout classes.
Gaming apps in India
Globally hit video games comparable to Roblox and Genshin Affect noticed additional development in 2021 with elevated client spending. In India, client spending on cellular video games grew as properly to $0.17 billion, which is a big enhance from $0.4 billion in 2020. Cellular recreation downloads in India additionally grew considerably to 9.33 billion in whole.
The video games which noticed breakout client spending in India had been High Battle: Battle Recreation, adopted by Genshin Affect, Evony, and Match Masters. The sport with breakout downloads within the nation was ‘Bridge Race’, which was additionally a worldwide hit. This was adopted by FAU: G, and Legend Squad 3D for the Indian market.
The video games with breakout Month-to-month Energetic customers (MAU) in India had been Free Fireplace, PUBG: New State, and Bridge Race.
The video games in India with breakout downloads and in different international locations. (Picture credit score: AppAnnie)
Total the highest recreation in India by way of client spending was Free Fireplace, adopted by Name of Obligation: Cellular, Coin Grasp, Sweet Crush, and Teen Patti. The highest recreation in India by way of general downloads was Ludo King, adopted by Free Fireplace and Carrom Pool.

High video games general in India. (Picture credit score: App Annie)
Social, Courting apps: high developments globally and for India
App Annie notes that the time spent on the highest 25 stay streaming apps outpaced the social market general year-over-year by an element of 9. These apps are additionally driving client spending given customers are ‘tipping’ their favourite content material creators.
Globally, TikTok was the winner in per person engagement among the many high 5 social apps which had probably the most time spent in 2021. However in India, it was Meta’s (previously Fb) apps that had been benefitting given the TikTok ban in 2020. Each Fb and Instagram noticed their engagement deepening by 15 per cent and 35 per cent respectively in 2021 in India.
The highest social apps in India by way of downloads. (Picture credit score: App Annie)
Instagram led the Indian market by way of downloads within the social class, adopted by MX TakaTak, Fb, Snapchat, and Moj. WhatsApp messenger was quantity eight on the listing. The highest app by way of client spending on this class was Tango Dwell which is a stay streaming app, adopted by Truecaller, and Who (Name&Chat), which is one other stay streaming app.
For relationship apps, whereas client spending continued to develop pushed by markets such because the US, Japan, the UK, and China, India noticed a decline in distinction. App Annie notes that “regardless of its inhabitants measurement, India is one area that noticed declining client spend on relationship apps, though it’s nonetheless up 18 per cent since 2018.”
It provides that “India is a novel market the place, though customers of relationship apps might not be spending closely, greater than 75 per cent of Indian daters have began occurring passion dates and greater than 50 per cent are considering of relationship as a option to discover.”

Globally, Tinder was the main app by way of client spending within the relationship class. It additionally maintained this lead in India. Nonetheless, by way of downloads, the main app in India was CuteU adopted by ZeepLive.
Finance apps
In India, finance apps crossed 1 billion downloads in 2021 with 28 per cent year-on-year enhance. Apps comparable to Binance, and WazirX noticed the very best enhance in utilization year-on-year. In keeping with AppAnnie, “understanding the flexibleness of their choices that transcend buying and selling cryptocurrency property is essential for any app writer that tries to emulate their profitable adoption worldwide.”
Whereas US-based publishers dominated the cryptocurrency house, taking over half of the highest 10 most downloaded cryptocurrency apps worldwide, India was a rising contender in 2021 as properly.
As an illustration, CoinDCX Funding reached quantity 9 worldwide among the many most downloaded cryptocurrency apps, despite the fact that it launched within the fourth quarter of 2020. Whereas PhonePe led the India market by way of breakout downloads, it was adopted by Bajaj FinServ, CoinSwitch, Upstox Professional, CoinDCX Funding, and WazirX within the listing.
Streaming apps
Because of the pandemic, increasingly more individuals are indoors, and streaming companies proceed to realize from this. App Annie expects Netflix to cross multiple million native downloads and a sturdy viewers in over 60+ international locations. In the meantime, Disney+ (which is Disney+Hotstar in India) has additionally managed to rival Amazon Prime Video’s international footprint, despite the fact that it launched solely on the finish of 2019.
Additionally as knowledge confirmed, content material will help enhance downloads. Whereas Made for Love (TV Collection) coincided with a 61 per cent enhance in downloads of the HBO Max app, Squid Recreation’s launch in September 2021 noticed a 6 per cent enhance for Netflix app downloads.
The main video streaming apps in India and APAC area by downloads. (Picture credit score: AppAnnie)
Curiously for India, MX Participant was the first driver of development for whole hours spent on streaming video apps. Disney+Hotstar was the chief in downloads within the Indian market, adopted by MX Participant, Zee5, Each day Hunt, JioTV, Amazon Prime Video, SonyLive, Voot, BOOYAH Dwell, and YouTube Children. Netflix just isn’t within the high ten listing for India by way of downloads.
Nonetheless, by way of client spending, whereas Disney+Hotstar was the chief, YouTube, and SonyLive had been quantity two and three. This was adopted by Zee5 and Netflix.
Well being and Health
Meditation apps continued to make positive aspects within the Well being and Health class. In keeping with the information, Calm stays probably the most downloaded meditation app each in 2020 and 2021 worldwide, with Headspace and Meditopia rounding out the highest three.
Additional, each Calm and Headspace noticed whole time spent of their Google Play apps enhance by 12 per cent and 15 per cent year-on-year respectively. These two had been the highest apps in India by way of client spending as properly, adopted by CultFit, Flo (Ovulation and Interval tracker), and Strava.
The enterprise/job apps had been an enormous hit in India. (Picture credit score: App Annie)
Apps for jobs, Retail purchasing
One other fascinating development was that job looking out platforms like Sonic and Apna had been the primary breakout apps by downloads within the UK and India, respectively. In India, apps comparable to WhatsApp Enterprise, PhonePe Enterprise, Kormo Jobs, Hirect, noticed breakout downloads as properly.
In purchasing/retail class, Flipkart had breakout month-to-month energetic customers (MAU) adopted by Meesho, Amazon, Ajio Procuring, and Myntra. Newcomer Shopee was quantity seven on the listing general for India. Nonetheless, Meesho led by way of breakout downloads, whereas Shopee was quantity 4. Flipkart was quantity six, whereas Amazon just isn’t listed within the high ten.
The breakout purchasing apps of APAC by way of downloads. For India, Meesho was on high. (Picture credit score: App Annie
Improve in time spent, downloads
App Annie’s report notes that 2021 noticed huge development in client spending on cell phone apps, with the US witnessing an extra $43 billion within the 12 months, which was a 30 per cent yearly development. In markets like India, there was stand-out development when it got here to app downloads.
Additional, practically seven out of each ten minutes on cellular had been spent on social and photograph and & video apps this 12 months. Apps comparable to YouTube, TikTok proceed to see a rise with customers even turning what was thought of as ‘non-mobile’ time into time spent in apps and video games, notes the report.
Gen Z is social and video first
The report notes that Gen Z (born in mid-Nineties to early 2010s) is extra into photographs, video, leisure, and social apps. The highest apps for Gen Z customers had been Instagram, Spotify, Netflix, Snapchat, and TikTok. For millennials although, finance and purchasing apps stay huge. The highest social apps for them had been Fb, Fb Messenger, WhatsApp, and eBay. That is month-to-month energetic customers in a specific age group.

%d bloggers like this: