Big success of Maruti Suzuki Dzire, 25 lakh units sold in 15 years

The country’s largest car maker Maruti Suzuki’s compact sedan Dzire has achieved sales of 25 lakh units in 15 years of its launch. The company claims that the sales of any other compact sedan competing with it have not reached 10 lakh units in the country. Dzire is priced between Rs 6.53 lakh and Rs 9.39 lakh (ex-showroom, Delhi). The compact sedan segment includes Hyundai’s Aura, Honda’s Amaze and Tata Motors’ Tigor. Maruti’s Dzire can be purchased in Magma Grey, Bluish Black, Oxford Blue, Arctic White, Phoenix Red, Splendid Silver and Sherwood Brown. Shashank Srivastava, Senior Executive Officer (Marketing & Sales) of the company said, “The company is committed to offering benchmark products with global quality standards across all segments. Dzire is a testament to the customer preference for the company’s products. We are proud of its 25 We thank our customers for achieving the milestone of selling one lakh units.” It has a 1.2 liter petrol engine. It is available in both manual and AMG variants. The company has offered huge discounts on its cars sold through Arena dealerships in September. A discount of up to Rs 60,000 is being given on eight models of Maruti. Recently, Maruti’s Arena dealerships had crossed the sales of 70 lakh cars. The benefits offered by the company include cash discount, corporate discount and exchange bonus. A cash discount of Rs 35,000 and exchange bonus of up to Rs 20,000 can be availed on WagonR, one of Maruti’s best-selling cars. Along with this, a corporate discount of Rs 4,000 is being given by the company. Its CNG variant is getting a discount of Rs 54,000 including a cash discount of Rs 30,000. On purchasing the company’s Swift hatchback, you are getting cash benefit of Rs 35,000 and exchange bonus of Rs 20,000. Apart from this, a corporate discount of Rs 5,000 is also available. Maruti expects the sales of passenger vehicles to be more than 10 lakh units in this festive season. The company earns 22-26 percent of its total sales in a year during the festive season.