E-commerce is poised to conquer yet another staple: body lotions in India. A fresh report projects that more than 50% of these products will be bought online by 2030, marking a pivotal moment in consumer behavior.
What’s sparking this revolution? Start with the numbers: internet users have crossed 900 million, with daily e-shopping apps dominating screen time. Body lotions, once a kirana store staple, now thrive on platforms boasting millions of SKUs and AI-powered search.
Consumer insights reveal a generational handover. Gen Z shoppers demand sustainability, inclusivity, and instant gratification—qualities online excels at delivering. Brands like The Body Shop and L’Oréal are launching web-exclusive lines, complete with AR filters for shade matching.
Beyond cities, the story gets exciting. Rural e-penetration is accelerating via micro-fulfillment centers and vernacular voice search. This could add billions to the market, empowering women entrepreneurs in direct sales.
Risks loom, from supply disruptions to fake reviews eroding trust. The industry counters with machine learning for fraud detection and greener logistics via electric fleets.
Ultimately, this forecast spotlights India’s digital maturity. As body lotion carts fill virtually, it paves the way for a fully connected retail ecosystem by 2030.