Hero MotoCorp, one of the big two-wheeler companies, has started delivery of Harley-Davidson X440 to customers. 1,000 units of this powerful motorcycle have been sold at 100 dealerships of the company. It is being manufactured at Hero MotoCorp’s factory in Neemrana, Rajasthan. The company has also started new booking for this. The X440 is being sold in three variants – Denim, Vivid and S. Their prices range between Rs 2,39,500 to Rs 2,79,500 (ex-showroom). This is the most affordable motorcycle of Harley Davidson. The company has received more than 25,000 bookings for this. To meet its increasing demand, Hero MotoCorp will increase its manufacturing. Niranjan Gupta, Chief Executive Officer of the company, said, “Our effort will be to complete all the deliveries in the next few months. For this, the capacity of the supply chain is being increased.” This motorcycle has been specially designed according to the conditions of the country. In this, many styling elements have been taken from the previous models of the company. The X440 has round headlamps, LED lighting and LCD instrument controls. It has a recently developed 398 cc single cylinder and air-cooled motor, which generates 27 bhp power and 38 Nm peak torque. Along with this, there are six speed gearbox, inverted front forks and twin shock absorbers at the rear. Braking has been improved in this. This is the first motorcycle developed in partnership between the two companies. Under this partnership, Hero MotoCorp will manufacture and market Harley Davidson motorcycles in the country. Hero MotoCorp plans to increase its presence in the powerful motorcycles segment. The company wants to strengthen its position in the category above 160 cc. It is also focusing on launching new products every quarter. Hero MotoCorp’s sales in September declined by 14.41 percent to 3,91,310 units. In the same month last year, the company had sold 4,21,288 units. The company had said that the main reason behind the decline in sales was heavy rains last month. The company gets a major share of its sales from rural areas.