Jewelry holds the crown as India’s favorite asset, prized by 86% according to latest insights. The real story? A youth-led revolution is breathing new life into this timeless sector.
From village vaults to urban lockers, gold symbolizes prosperity. Yet, the under-35 crowd is flipping the script with bold, experimental styles—geometric shapes, mixed metals, and statement earrings that double as investments.
Fueled by Instagram and TikTok, demand for personalized, sustainable options is booming. Reports indicate a 35% jump in non-traditional buys, challenging big players to innovate.
Analysts point to rising gold prices and smart financial planning as catalysts. ‘Young buyers want jewelry that works for Instagram reels and bank accounts alike,’ quips an expert.
Poised for exponential growth, India’s jewelry ecosystem thrives on this dynamic fusion. Expect more cross-cultural designs that keep tradition alive while chasing tomorrow’s trends.