Koo App launches ‘Premium’ for creators, will be able to earn from subscription

Indian microblogging platform Koo App has launched Koo Premium program. This is a subscription feature that gives creators the opportunity to connect with their fans and monetize their content. Koo has said that millions of content creators present on the Koo Premium platform will now be able to earn by providing exclusive content to their subscribers. Subscribers have to pay a fixed weekly/monthly fee in exchange for exclusive content. Koo has said that currently this program has been brought only in India, which creates new opportunities for creators. With the help of the premium program, now creators from finance experts, fantasy gaming, wellness, comedy, music, sports and other categories will be able to earn. Koo has said that it has been testing this feature since last month with 20 creators including Rishika Singh Chandel, Dr. Crick Point, Aarti Nagpal and now this feature is being released for creators across the country. Koo said that the premium subscription feature has empowered talented women creators from rural and urban areas of the country. These creators include Rachna Mavi, a housewife from Saharanpur, who makes entertaining videos, and Anjali Gupta, a poet from Shivpuri district of MP, who recites poetry. Koo has said that in the next few months, it is also planning to include people with verified profiles like Koo app journalists, Bollywood actors and cricketers in this program, so that all of them can also connect with their subscribers. Regarding this program, Koo App CEO and Co-Founder Aprameya Radhakrishna said that Koo App is one of the most important social platforms that unites everyone. We pride ourselves on being fair to everyone who has played a role in making Koo what it is today. We want to share our success with those who have truly played a role in making the Koo app a unifying platform for all. These are our creators.