Asia Cup 2025: India-Pakistan Clash to Command Record-Breaking Advertising Revenue

The eagerly awaited India-Pakistan showdown in the 2025 Asia Cup is poised to be a major event, with the Group A match scheduled for September 14 at the Dubai International Cricket Stadium. Anticipation is high as fans and advertisers prepare for this exciting encounter. The Asia Cup 2025, featuring eight teams, will take place in Dubai and Abu Dhabi from September 9 to 28, utilizing the T20I format. India will begin their campaign against the United Arab Emirates (UAE) on September 10 in Dubai, immediately followed by their highly anticipated match against Pakistan. Their group stage concludes on September 19 versus Oman in Abu Dhabi. Broadcasters are expecting substantial returns from the India-Pakistan match. Ad inventory rates for India’s matches are set between Rs 14–16 lakh per 10-second slot, with the India-Pakistan game leading the pack. Advertisers will pay Rs 16 lakh for a 10-second spot during the India-Pakistan clash. Sponsorship deals also reflect the event’s value: Co-presenting sponsorships are offered at Rs 18 crore, while associate sponsorships are at Rs 13 crore. The spot-buy package is priced at Rs 16 lakh per 10 seconds. Digital rights holder Sony LIV has arranged significant advertising deals: co-presenting and highlights partnerships for Rs 30 crore each, and a co-powered-by package at Rs 18 crore. Sony LIV will reserve 30% of its digital ad space for India matches. Digital ad rates fluctuate based on placement: pre-rolls at Rs 275 per 10 seconds (increasing to Rs 500 for India games and Rs 750 for India-Pakistan), mid-rolls at Rs 225 per 10 seconds (Rs 400 for India games, Rs 600 for India-Pakistan), and Connected TV ads at Rs 450 (Rs 800 for India games, Rs 1,200 for India-Pakistan). The India vs. Pakistan match is a highlight in Asian cricket, attracting millions of viewers and regularly setting viewership records. This year’s game on a Sunday evening in Dubai is expected to be a major sporting event. This match carries significant importance for India, as it’s an opportunity to establish momentum and make a strong statement heading into the knockout stage.