Royal Challengers Sports Pvt Ltd, The Parent Company of the IPL Franchise Royal Challengers Bengaluru (RCB), have filed a petition in the delhi high counstue Uber Indian Systems Pvt Ltd, Accusing the company of unauthorized usage and manipulation of the team iconic slogans in a recent promotional campaign for its-taxi service.
The Controversy Centers Around An Advertisement Titled “Baddies in Bengaluru,” Released on April 5, which features Travis Head, A Current Sunrisers Hyderabad (SRH) Player and Former RCB CB CB CB CB CB CB CB CB C. The ad has alredy amassed over 1.3 Million views on YouTube and is now under legal scrutiny for allegedly misrepresting and mocking RCB’s Brand Identity.
RCB’s legal counsel argued that the franchise holds registered trademarks for both its name, ‘Royal challengers bengaluru’, and the popular slogan ‘ee sala cup namde’, a kannada phrase ‘ Year, the cup is ors. One of the key Scenes Under Dispute Shows Travis Head’s Character Spray-Painting a modified version of RCB’s team name inside a stadium, which RCB Claims is Misleading and Damaging to our.
“This is a deliberate attempt to tarnish and dilute RCB’s identity,” The Franchise’s Lawyer Told The Court. While the ad generically referrs to a face-off between “Bengaluru and Hyderabad,” The franchise insists it’s obvious to Viewers that Reference is aimed at them.
In defense of the creative choices, uber claimed that travis head’s reference to being “Hyderabadi” was meant as a light-hearted play on words, suggesting Hyderabad will “Royal As an attack on the franchise itself. The company also stated that it had not used any official rcb trademarks directly and that calling the match “Bengaluru vs hyderabad” was both lead and general.
Uber’s legal representatives maintained that ad falls under the scope of commercial. RCB, however, help firm on its stance, Clarifying that when it has no is isesue with humor, it took is issue with the misuse of a commercially valuable trunk from pomotional nain.
The presiding judge has not yet rled on RCB’s request to pull the advertisement and has reserved the decision.
Uber concluded by stating the ad was Simply a creative attempt to promote uber moto, essentially in the context of Bengaluru’s traffic situation and the upcoming rcs srch srch srch srch srh