The Chhattisgarh

Tag: Adobe

  • Adobe To Offer Experience Platform-Based Applications Via Data Centre In India |

    New Delhi: Keeping with India’s data localisation norms, software major Adobe on Tuesday said that its Experience Platform-based applications will be available for enterprise customers via an India data centre later in the year.

    The move, said the company, will deliver on local data residency requirements and improve performance through lower latency.

    “We’ve seen increasing demand for Adobe Experience Platform-based applications from customers across banking financial services and insurance, telecom, manufacturing, and retail,” said Prativa Mohapatra, Vice President and Managing Director, Adobe India. (Also Read: Qualcomm Rolls Out Powerful Snapdragon Chip With GenAI And LLM Support In India)

    “We are excited to meet their hyper-growth requirements with the availability of Adobe Experience Platform-based applications, hosted via an India-based data centre,” she added.

    The data centre will allow Indian companies to access Adobe Experience Platform-based applications including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics. (Also Read: Vivo X100s And Vivo X100s Pro Launched With Android 14; Check Specs, Price And Other Details)

    The company currently has customers like Air India, ICICI Bank, HDFC Bank, Bajaj Allianz, Tata Motors and MakeMyTrip. Apart from this, Adobe is developing its own image-generation AI system called Firefly, which is trained on data that Adobe has rights to, in order to avoid copyright infringement claims against users. 

  • OpenAI, Meta And Other Tech Giants Sign Effort To Fight AI Election Interference |

    New Delhi: A group of 20 tech companies announced on Friday they have agreed to work together to prevent deceptive artificial-intelligence content from interfering with elections across the globe this year.

    The rapid growth of generative artificial intelligence (AI), which can create text, images and video in seconds in response to prompts, has heightened fears that the new technology could be used to sway major elections this year, as more than half of the world’s population is set to head to the polls. (Also Read: OpenAI Can’t Register GPT As Trademark, Rules US Patent Office)

    Signatories of the tech accord, which was announced at the Munich Security Conference, include companies that are building generative AI models used to create content, including OpenAI, Microsoft and Adobe. Other signatories include social media platforms that will face the challenge of keeping harmful content off their sites, such as Meta Platforms, TikTok and X, formerly known as Twitter. (Also Read: You Can Now Remix YouTube Music Videos In Shorts – Here’s How!)

    The agreement includes commitments to collaborate on developing tools for detecting misleading AI-generated images, video and audio, creating public awareness campaigns to educate voters on deceptive content and taking action on such content on their services.

    Technology to identify AI-generated content or certify its origin could include watermarking or embedding metadata, the companies said. The accord did not specify a timeline for meeting the commitments or how each company would implement them.

    “I think the utility of this (accord) is the breadth of the companies signing up to it,” said Nick Clegg, president of global affairs at Meta Platforms. “It’s all good and well if individual platforms develop new policies of detection, provenance, labeling, watermarking and so on, but unless there is a wider commitment to do so in a shared interoperable way, we’re going to be stuck with a hodgepodge of different commitments,” Clegg said.

    Generative AI is already being used to influence politics and even convince people not to vote. In January, a robocall using fake audio of U.S. President Joe Biden circulated to New Hampshire voters, urging them to stay home during the state’s presidential primary election.

    Despite the popularity of text-generation tools like OpenAI’s ChatGPT, the tech companies will focus on preventing harmful effects of AI photos, videos and audio, partly because people tend to have more skepticism with text, said Dana Rao, Adobe’s chief trust officer, in an interview.

    “There’s an emotional connection to audio, video and images,” he said. “Your brain is wired to believe that kind of media.”