Meta’s integration of AI across its platforms is driving significant growth. The company’s recent financial report reveals that over 3.4 billion people globally use at least one Meta app (Facebook, WhatsApp, Messenger, and Instagram) daily. This represents a 6% increase compared to the previous year. The company’s revenue for the second quarter reached $47.1 billion, marking a robust 22% year-over-year increase, attributed to AI-driven enhancements. Video content consumption on Meta platforms increased by 20% year-over-year, thanks to AI-powered ranking optimization and a strategy to promote more original content on Instagram. Mark Zuckerberg emphasized that AI has played a key role in increasing user engagement. Meta is also working towards personal super intelligence.
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AI Fuels Growth: Meta’s Platforms See Surge in Usage and Revenue
