Apple’s iPhone Sales Hit Record High, Driving Revenue Growth

Apple’s Q3 2025 earnings call revealed a significant achievement: the company has sold over 3 billion iPhones since the product’s launch in 2007. The journey to reach this sales mark involved reaching 1 billion iPhones sold by 2016, followed by the sale of another 2 billion devices. This growth reflects not only the increasing popularity of the iPhone over time but also the sustained demand for the product despite market competition. iPhone sales saw a 13% increase year-over-year in the third quarter, contributing to $44.6 billion in revenue. The iPhone remains the company’s flagship product. Although Apple’s results were robust, and iPhone sales surpassed expectations, upcoming import duties could present future hurdles. Some analysts suggest the recent sales boost might be driven by customers buying iPhones anticipating price hikes.