Breaking records, Realme claims the crown as the most favored smartphone among Indian youth in the CMR Consumer Insight Survey 2026. Backed by stellar satisfaction and Gen Z/millennial devotion, it’s a brand on fire.
Youth today demand no-compromise phones: high-octane speed, bulletproof batteries, and bold designs reflecting their vibe. Across eight metros, 74% log 4+ hours on devices, where lags are unforgivable.
Top buying hooks are pro-level cameras (86% priority) and swift-charging, long-lasting batteries (79%). Realme’s NPS peaks at 81, leading peers in delight and advocacy.
Hailed for its youthful punch and tech prowess, Realme connects viscerally. Over half anticipate upgrades, chasing flashier designs and sharper shots. Buddy endorsements and online buzz drive purchases.
‘Immense pride in this youth endorsement,’ shared Francis Wong, Realme India CMO. ‘It spotlights our performance edge, camera mastery, and experience focus. Commitment to youth runs deep.’
CMR VP Prabhu Ram elaborated: ‘Smartphones are Gen Z’s identity badges. They crave fit for digital lives via design, reliability, power, and imaging. End-to-end excellence sustains popularity—Realme delivers.’
In TWS, Realme scores high on aesthetics, battery, and acoustics. Frictionless shopping and top-tier support lock in loyalty.
As preferences evolve toward powerhouse tech and creative flair, Realme vows unmatched experiences for tomorrow’s digital natives.