A consumer revolution brews in India, led by Generation X (1965-1980 births), forecasted to channel $500 billion-plus into goods and services by FY30. Redseer’s report spotlights rising premium product affinity, heralding evolved market preferences.
Sustained per capita upticks underpin the surge. Healthcare expenditures hit $73 billion (17% CAGR), nutraceuticals $20 billion (25% growth)—proof of proactive, outcome-centric health strategies.
Spending on beauty/personal care reaches $8 billion, favoring efficacy over hype. Vacations slow down luxuriously: 25% annual demand for boutique hotels and alt accommodations, premium cabins, and 5-star stays preferred.
Children’s education draws hefty investments—INR 10-20 lakh/child/year in urban hubs, with Cambridge/IB and international pursuits gaining traction.
‘India’s most underappreciated consumer force,’ declares Redseer Partner Mrigank Gutgutia. ‘Secure, digital natives with firm values, Gen X chooses enhanced wellness, immersive journeys, designer living, and sustainable buys over whims.’
This syncs with trends where professionals drive durables market to INR 3 lakh crore by 2029 (11% CAGR). Gen X’s discerning dollars signal a premium consumption dawn.