Google’s Subtle Dig at Apple: Encourages iPhone Users to Reconsider Before Pixel 10 Release

Google is building anticipation for the Pixel 10 launch by subtly criticizing Apple in a promotional video. The video takes aim at the delayed rollout of AI features promised by Apple. Although Apple is not directly mentioned, the implication is evident. The video implies that if users bought a phone expecting a specific feature that has been delayed for over a year, it’s time to either redefine the meaning of ‘soon’ or to consider a different device. The video ends with a call to ‘Ask more of your phone,’ which underscores the anticipated advanced AI capabilities of the upcoming Pixel smartphones. Apple unveiled its Apple Intelligence AI technology at the 2024 WWDC event. However, these features are not yet fully available to users. Moreover, the updated Siri, central to Apple Intelligence, is absent in iOS 18. According to reports, Apple might postpone this feature to 2026, while work on iOS 26 is already underway, leading to criticism in a rapidly evolving AI landscape.