Users are advised to reconsider their AI interactions as Meta intends to use their AI chat data. The company’s decision involves using AI chats on Facebook and Instagram to personalize advertisements. However, the implications of this policy vary across different regions.
**Geographical Restrictions**
Meta’s plan to use AI chat data for targeted ads will be globally implemented, excluding the UK, South Korea, and the European Union. The reason for these exclusions is the stringent privacy regulations in these regions, which prevent companies from using user data in this way. Meta AI is currently used by about 1 billion monthly active users.
**Data Exclusions**
Conversations on sensitive subjects like politics, religion, and health won’t be used for advertisement targeting. This move reflects how companies are exploring strategies to capitalize on the potential of free AI technologies.
**Implementation Details**
Meta’s revised privacy policy, as reported, will be in force from December 16th. Users are expected to receive notifications about this change in the following days. While immediate ad display is not planned, Mark Zuckerberg has indicated this could change.