India’s smartphone ecosystem in 2025 showcased premium power: value rose 8% YoY against 1% volume, as buyers embraced costlier, feature-packed phones.
Every fifth shipped unit was premium-grade. Apple peaked at 28% value market share, iPhone 16 topping charts as most popular model.
Vivo dominated volumes (20%, no iQOO), Samsung followed with dual-focus strategy yielding Galaxy S series’ highest-ever company share.
Motorola grew volumes 54%, CMF sub-brand blazed 83% ahead.
Stable economy, low inflation, repo cuts fueled spending, per analysts. Brands beefed up flagships with portrait camera prowess and easy EMIs.
Soft start from stock gluts lifted in Q2-Q3 via launches, offers, festivals—record values ensued.
₹30,000+ phones grew 11% YoY to 22% share, peak levels. India’s market maturity promises thrilling battles.